disney and WEBTOON Entertainment announced this Monday a preliminary agreement for the development of a new global digital comics platform. The service will bring together more than 35,000 titles from the entire Disney catalog, including franchises such as Marvel, Star Wars, Pixar and 20th Century Studiosin addition to original works by WEBTOON.
An unprecedented catalog
The application will combine comics in vertical and traditional formats. WEBTOON will be the company in charge of building and operating the platform, while Marvel Unlimited will be integrated into the new service, allowing current subscribers to access the expanded catalogue.
Subscriber benefits
As part of the program Disney+ Perkssubscribers of Disney+ They will be able to access a selection of comics from the new platform at no additional cost. Distribution will be global, with titles localized specifically for WEBTOON services in Korea and Japan.
Strategic alliance
The agreement also includes a plan for Disney to acquire a 2% participation at WEBTOON Entertainment, subject to final closing conditions. This news comes after both companies confirmed in August a multi-year collaboration to adapt and distribute nearly 100 comics from Disney, Marvel, Star Wars and 20th Century Studios in vertical format for the WEBTOON app.
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