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Several Japanese companies, including Denny's Japan, Lumine Ogikubo and Season Cardthey suspended the use of illustrations created by the mangaka Hisashi Eguchi after receiving accusations of having drawn images without authorization for advertising campaigns.
Companies stop using their art
The case arose after Eguchi published on social networks that one of his illustrations for the event Chuo-sen Bunkasai of Lumine Ogikubo It was based on a “perfect image” he found on Instagram. Later, the model and writer Kyuu Kanai He identified the image as his own and expressed surprise at seeing it used publicly without prior consent.
Although Eguchi claimed to have contacted Kanai and obtained his approval after the campaign premiered, the controversy led to Lumine Ogikubo to remove all promotional material and cancel the related event “Chuo-sen to Manga to Jinsei.”
Other companies also react
Denny's Japan announced that it will review the production process of the illustrations and that it will stop using them “for the moment.” The same way, Season Card suspended its use until the situation was clarified, while the optical chain zoff reported investigating Eguchi's use of art in a 2018 campaign.
Artist statement
In an email sent to the newspaper Mainichi ShimbunEguchi noted that he is responding to the companies' queries and reviewing the case with a lawyer specialized in copyright and image rights. He indicated that he has been advised do not issue public statements until the investigation is concluded, although he plans to offer a full explanation later.
Who is Hisashi Eguchi?
Hisashi Eguchi it's a Japanese mangaka and illustrator born in 1956. He is known for works such as Eiji and Stop!! Hibari-kun!in addition to having designed characters in productions such as Roujin Z, Perfect Blue and Sonny Boy. His style has been influential in contemporary Japanese illustration and high-profile advertising campaigns.
Do you think this controversy will affect the artist's reputation in the anime and advertising industry?
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