Japan is on track to reach a new historical record in international tourism. According to data from the Japan Tourism Agency and the National Tourism Office (JNTO), the country received approximately 3.26 million foreign visitorssurpassing the three million barrier for the first time this month.
With this figure, the accumulated total of tourists so far this year amounts to 31.65 million peoplerepresenting the fastest pace of growth recorded to date. If this trend continues, Japan could surpass its previous annual record of 36.87 million achieved last year and reach the 40 million visitors before the end of 2025.
Among the factors that drove this increase are the increase in travelers from North Americawho seek to avoid the busiest seasons such as school holidays or the autumn period, as well as the growing number of tourists from the Middle Eastmotivated by the activities of the National Day held during the Osaka–Kansai Expo.
The rebound consolidates the full recovery of international tourism in Japan after the pandemic, positioning the country once again as one of the most visited destinations in the world.
Can Japan maintain this pace and reach the historic mark of 40 million visitors for the first time? Were you part of that figure?
