Shueishathe renowned Japanese publisher responsible for franchises such as One Piece, dragon ball and Demon Slayerpublished an official statement on October 31, 2025 in response to the misuse of generative artificial intelligence. The statement was issued after the appearance of multiple videos created with Sora2the new service OpenAIwhich imitated works and characters of great popularity.
“AI cannot be built on acts that damage the dignity of the authors”
In the statement, Shueisha expressed concern about the growing circulation of copyright-infringing AI-generated content, noting that while the technological advancement should be welcomed, “it cannot be tolerated if it is based on acts that damage the dignity of the authors”.
The editorial emphasized the need for AI service providers to take direct responsibility for preventing infringements and develop effective compensation mechanisms for rights holders. Likewise, he highlighted that voluntary exclusion methods (opt-out) are not enough to stop the problem.
Shueisha calls for legal action and industry commitment
The statement also called for a nationwide response, including the creation of legal frameworks that protect content and ensure a sustainable creative environment. Shueisha reaffirmed its commitment to take strict measures against any infringement of rights, whether or not generated by AI, and announced its willingness to collaborate with other organizations and authors in defense of the industry.
The publisher's final message makes its position clear in this new technological era: artificial intelligence can be a powerful tool, but never at the cost of respect and recognition for those who create the stories that define Japanese popular culture.
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