Things are changing on Japanese television, and Nippon Television Holdings He doesn't want to be behind. Given the fall of the local market, the company has decided to bet strongly on international expansion with an ambitious objective: general 1 billion yen in income outside Japan by 2033. To achieve this, their most popular anime franchises will exploit and will work with giants in Hollywood.
One of the first steps of this plan is the opening of a headquarters in Los Angeles in July 2025, which will focus on content production and will serve as the basis of its global strategy. It should be noted that Nippon Television Holdings is not just a television channelbut a giant with more than 40 companies under their command. In his arsenal he has legendary studies such as Tatsunoko Production (Speed Racer, Gatchaman) And Madhouse (Hunter X Hunter, Death Note, Sousou do not fry). In addition, in 2023 they added Studio Ghibli to their ranks, ensuring the iconic films produced by this study.
And why is it moved abroad? Easy: The Japanese content market outside Japan is boomingwith income that already exceeds 4.7 billion yen, While the Japanese television advertising market is still fallingjust adding 1.6 billion yen. Currently the anime and video games represent 90% of profits abroad, but this company wants to go further and try luck with variety programs, dramas, movies, music and live events.
To give an idea of the project ambition, Nippon Television Holdings international sales in the second quarter of 2024 were 12 billion yen, but the company points to 30 billion in 2027 and 1 billion in 2033. To achieve this, they are reorganizing their operations, reinforcing strategic alliances and creating a new global study with a more solid system to develop and exploit their IPS. Will they conquer the global market? We will have to see!
Fountain: Automaton Media
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